The complete guide for coaches, therapists, and online business owners.
If you want to sell digital products, attract clients automatically, and grow your online business without spending thousands on ads or complicated launches, start with a mini course.
I’m Jyotima — many people call me the Mini Course Queen, because I’ve made over €218,000 with small mini courses under €50.
And today, I’ll show you exactly how you can do the same.
Mini courses are small, simple, and fast to create — yet they can generate massive long-term results when you use them with a Mini Course Funnel. Thousands of coaches and therapists use this strategy to grow their business.
In this article, you’ll learn:
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What a mini course really is
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Why it converts better than “normal” online courses
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How the Mini Course Funnel works
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Real examples from different niches
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The 3 most effective upsell methods
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How to turn a small offer into big clients
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And how you can get the full system inside The Mini Course Method book
Let’s dive in.
What Is a Mini Course?
A mini course is a short, focused online course that solves one small problem for your ideal client.
It usually costs between $27 and $47, is easy to consume, and creates a quick win.
Mini courses work because they are:
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Fast to create
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Easy to buy
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Low risk for new customers
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Highly valuable when done right
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Perfect as an entry point into your business
Unlike long online courses, mini courses don’t overwhelm people. They help your customers get a result fast — and that builds trust.
Why Mini Courses Work So Well
Most coaches think:
“A mini course is too small to make a difference.”
But the opposite is true.
A mini course is often the first step in your customer’s journey. Once people get a small win, they want more. This is why mini courses convert better than free content or big courses:
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Customers already paid → they buy again
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They get results fast → they want the next step
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Trust increases → easier to sell premium offers
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No chasing leads → your funnel does the work
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Works for any niche → coaching, therapy, business, mindset, wellness
A mini course doesn’t sell “just a product.”
It sells your method and opens the door to the rest of your business.
How the Mini Course Funnel Works
A Mini Course Funnel is simple.
Think of it like a staircase:
Step 1 — Mini Course (€27–€47)
Your customer buys a small transformation.
Step 2 — Upsell or Next Step
Right after the purchase, you invite them to deepen their results with an upsell, workbook, or advanced training.
Step 3 — Nurture Sequence
You send automation emails with tips, small wins, stories, and the next offer.
Step 4 — Premium Offer (€300–€2,000)
When they’re warm, you invite them to your program, coaching, or bigger course.
This creates a smooth customer journey — without pressure or “pushy” sales.
Real Examples for Coaches and Therapists
Here are real Mini Course Funnels that work in different niches:
Stress Coach
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Mini course: 10-Minute Stress Relief — $29
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Upsell: Stress Workbook Bundle — $47
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Premium offer: 1:1 stress coaching program — $600
Self-Worth Therapist
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Mini course: 3 Exercises for Instant Confidence — $19
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Upsell: Self-Worth Deep Dive — $59
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Premium offer: Group program — $499
Relationship Coach
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Mini course: Stop Toxic Relationship Cycle — $47
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Upsell: Video series for emotional healing — $67
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Premium offer: Find Your Dream Partner coaching — $1,500 or online course — $300
Small product → big client → predictable income.
The 3 Most Effective Ways to Upsell Your Mini Course
These upsell strategies increase your revenue without extra work.
1. Upsell at Checkout (Order Bump / One-Time Offer)
Example:
Your customer buys a €37 mini course
→ You offer a workbook or video bundle for +€47
→ This can double your revenue instantly.
2. Upsell Through an Email Sequence
Your customer receives:
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Success stories
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Extra tips
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Clear next steps
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Invitation to your bigger offer
Email funnels are powerful because customers are already warm and trust your method.
3. Upsell Through a Quick Webinar
Live or automated.
Perfect within 14 days after the mini course purchase, because customers have momentum.
Webinar topic example:
“How to Turn Your First Wins Into Lasting Change”
At the end, you present your premium program.
Why Mini Course Funnels Create Consistent Income
Mini courses create:
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Passive income
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Daily new customers
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Automatic trust building
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A clear path to higher-priced offers
Even better: once your funnel works, you can scale it with:
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Organic content
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YouTube
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Instagram
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Blog articles
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Pinterest
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Low-budget ads
Your mini course becomes an evergreen income system, not a one-time launch.
Want the Full System? It’s Inside The Mini Course Method
If you want to build your own Mini Course Funnel from scratch — the exact way I’ve done it for more than 13.5 years — you’ll love my book.
People call me the Mini Course Queen, because I’ve made over €218,000 with mini courses under €50.
Inside my book, I show you the full process step by step.
👉 The Mini Course Method
Create small digital products that turn strangers into clients — automatically.
Inside the book, you’ll learn:
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How to choose the perfect mini course topic
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How to structure content that converts
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My exact 5-step Mini Course Funnel
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How to write emails that sell
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How to turn mini course buyers into 5-figure clients
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Templates, checklists, examples and more
Perfect for coaches, therapists, and online entrepreneurs who want a simple, fast, profitable system.
Get the book here → www.jyotima.com/mcm
Final Thoughts
A mini course isn’t “just a small product.”
It’s the smartest way to start — and grow — a successful online business.
Start small.
Give your customers a win.
Guide them to the next step.
Build a business that works — even when you’re not online.