If I had to start from scratch with digital products in 2025, here’s exactly what I’d do. Even if you have no audience, no tech skills, and limited time, it’s completely possible to create a profitable online business.
As a coach, therapist, or creator, digital products allow you to share your knowledge, help more people, and generate income without being tied to 1:1 sessions. I’ve personally built a six-figure business selling mini-courses and other digital products — all automated — while working part-time and raising my daughter.
Below, I break down the exact steps I’d take today to build a digital product business from zero.
Step 1: Pick a Problem You Can Solve
The first step is to find a problem your audience is struggling with. This can be a common pain point for your clients or followers.
Example:
- “Find Calm in 5 Minutes a Day” – perfect for busy parents or stressed professionals.
- “Create Your First Coaching Funnel in 7 Days” – for aspiring coaches.
The key is specificity. The clearer the problem, the easier it is to sell a solution.
Step 2: Create a Small, Focused Digital Product
Start with a mini-course, workbook, audio guide, or template. Don’t overcomplicate it — a short, focused product works best.
Tips:
- Break your content into 3–5 lessons.
- Keep it actionable and results-focused.
- Record videos on your phone or Loom.
Example Products:
- Mini-Courses: “Daily Rituals for Calm & Clarity”
- Workbooks: “Mindset Reset Journal”
- Audio Guides: “Morning Grounding Meditation”
Step 3: Use Simple Tools
You don’t need fancy software or a huge tech setup. Some of my favorite tools include:
- Canva for workbooks, templates, and visuals
- Notion or Google Docs for writing
- Payhip or Gumroad for automated sales and delivery
- Audacity or GarageBand for audio recordings
Keep it simple, start small, and release your product. You can always improve it later.
Step 4: Build Your Launch System
Your product needs a way to reach people — even if it’s just a basic launch.
Options:
- A landing page using Systeme.io or Wix
- Email sequences with ConvertKit or Brevo
- Social media posts with tips, behind-the-scenes, or small snippets
The goal is consistent visibility. You don’t need to be viral — focus on getting your first few paying clients.
Step 5: Automate and Scale
Once you’ve made your first sales, automate as much as possible:
- Evergreen funnels that sell 24/7
- Email sequences to nurture leads automatically
- Upsells and bundles for additional revenue
Automation is what transforms your knowledge into a freedom business — you earn while focusing on other priorities.
My Personal Experience
I started posting content consistently for 6 weeks before going viral. My first small product, a TikTok mini-course, made over €40,000. I didn’t need fancy cameras or a huge following – just discipline, a clear product, and the right strategy.
Today, I’ve built multiple automated income streams with digital products and continue to help other coaches, therapists, and creators do the same.
Your Next Step
If you’re ready to take action, start small. Pick one idea, create your first mini-product, and launch.
Want guidance to go from idea to a ready-to-sell product in a weekend? Check out my Online Course Turbo, designed for busy coaches, therapists, and creators who want results without tech overwhelm:
Don’t wait — start building your automated online business today and finally turn your knowledge into income. Remember: small steps lead to big results!
Yours Jyotima